Freight competition is more wolf than meat, why is meat so little? !

The reason why the logistics industry is getting harder and harder, the price of goods, the number of people who keep cars, and the fights between card friends are all awkward. The real problem is insufficient growth in consumption.

However, there are still card friends who believe that it is because of the increase in the number of vehicles engaged in the logistics industry, and the increased competition has led to operational difficulties. The author thinks and wants to think that to explain this problem, two concepts should be proposed here.

▎ "Incremental competition"

"The contradiction between human beings' growing material and cultural needs and insufficient productivity." Card friends who often listen to news broadcasts in previous years should be familiar with this sentence. From a planned economy to a market economy, China has released tremendous productivity after more than 30 years of development.

And consumption power, but in essence, productivity cannot keep up with the growth of consumption power. In this state, you can't keep up with the growth of consumption power by providing more products and services.

For example, from 1992, China's automobile manufacturing output exceeded 1 million vehicles for the first time, and by the end of 2017, it exceeded 29 million vehicles, achieving a 28-fold increase in 25 years. From the beginning of this text, everyone can compare with the logistics industry, comparing the increase in production of automobile manufacturing.

Speed, the number of new employees and vehicles in the logistics industry is really not worth mentioning.

Since the automobile manufacturing industry is going smoothly, the natural earning is full. Even in 2011, there was a news of a joint venture car that had to raise the price of a car, and a 27-month salary for each employee at the end of the year. This is what we said before, consumption needs

The demand is large enough, the supply capacity is fully digested, and the big ghosts are very comfortable.

However, after a few decades, the automobile manufacturing industry ushered in a turning point in 2015 (24,569,600 vehicles/year). In fact, market demand growth and supply growth reached a critical point. Consumers are gradually discovering that the inventory of 4s stores is getting more and more

More, the sales staff is more enthusiastic, the service is also in place, and the brands that they can choose are more, and the brand, quality, price and configuration can be compared more rationally and calmly.

The car company that mentioned the fare increase to mention the car not only did not dare to increase the price, but began to cut prices. This shows that the market has finally entered a reasonable state of supply and demand balance, which also led to the second concept.

▎ "stock competition"

In fact, "stock competition" is the normal market state, and it is also the state in which developed countries in Europe and America have been in the long term. It is characterized by the fact that when the consumption growth is less than or equal to the supply growth, the market cake is limited regardless of whether the five people are divided into ten or so.

All competitors can only survive if they defeat their opponents. To put it simply, if you pull a car, then someone will pull less than one car; when you come in a new person, you have to steal an old man's job.

For the logistics industry, the greater difficulty lies in the fact that the oligarchy has integrated more resources and formed stronger bargaining power because of the influence of the “wealth to the side” mentioned earlier; the oligarchs occupy more capital and squeeze Consumer demand. This makes it even more

Logistics operators feel the hardship.

The above is so much, that is, let everyone really understand that the fundamental reason why we are getting harder and harder to make money is still the lack of growth in consumption power.

On March 1, the National Development and Reform Commission issued the "Opinions on Promoting the High-quality Development of Logistics and Promoting the Formation of a Strong Domestic Market", clearly proposing the promotion of the construction of the national logistics hub network, strengthening the construction of the joint operation and transportation facilities, and improving the urban and rural consumer fluids.

Department, establish a resource sharing logistics public information platform, implement logistics intelligent transformation actions and other aspects of guidance. Coupled with the various policy documents that have been issued in previous years, the logistics industry has clearly pointed out the direction - innovation and upgrade

, improve quality and efficiency!

No matter in any period of human society development, high-quality, high-efficiency models will always become mainstream, and the extensive and backward model will eventually be eliminated. We can compare the most contacted catering industry in life, which is an early entry into the

The volume of competition" industry.

After the 1980s and 1990s, the first wave of dividends earned money. But nowadays, some stores can still be prosperous in the past few years, and some stores have closed their doors for a few months, and there is no legal requirement to open a restaurant to make money.

Can't lose money. In the same "stock competition" that the logistics industry expects to be normalized, the era of "grabbing the meat in hand" has gone forever. The future of "the wave of sand is the gold" is the elimination game of the survival of the fittest.

Seeing this, some people are thinking about what is wrong with their own business, and figure out what methods can be used to improve the quality and efficiency of the business. What policies or resources can be used to catch up with the wind; others are complaining about the business. The harder it is to do,

Full of pains and sorrows, confiding to each other to find resonance.